Rogerian argument essay topics
Thursday, August 27, 2020
Bryan Velazquez Essays (737 words) - Emerging Technologies
Bryan Velazquez Earthy colored CIS 110 10/4/2017 Automatons An automaton is characterized as an unmanned ethereal vehicle or a UAV. In straightforward terms it is a genuinely little article that is placed noticeable all around without a pilot and can do numerous thinks from taking recordings to pictures to being utilized as a weapon however the primary concern is that there isn't anybody controlling it from within it. Automatons have been around for longer than the vast majority would think yet just as of late you are beginning to see them utilized in manners that you wouldn't envision. With increasingly more innovation that comes out, individuals are placing that into automaton to make them ready to do things progressed. In this paper I will discuss how automatons are developing in the innovation world today and how really soon we will be seeing increasingly more of them particularly in the working environment. At the point when automatons were first concocted they were essentially utilized in the military for the utilization of taking photos yet as they turned out to be increasingly more propelled they became weapons and were utilized in battle. The first run through an automaton was utilized in the aim of killing was in 2002 and that shows the development that it has suffered in its time from just being utilized to take airborne photographs to being utilized to target and kill CITATION Sif17 l 1033 (Sifton, 2017) . That was a short recap on the start of automatons and what they were principally utilized for however in todays society drones are currently starting to be utilized in the working environment and one working environment that is starting this pattern of automatons is in development. At the point when you consider development you don't consider it being effective and furthermore protected however with drones this can fix these issues and improve them radically. There is about $160 billion misfortune in America as far as material misfortune and squander and having rambles on the building site could improve this number to monitor all the materials and ensuring that it doesn't go to squander making the development business be increasingly effective in the measure of cash utilized and squandered CITATION Dil17 l 1033 (Dillow, 2017) . Automatons likewise give the capacity to examine basic foundations or to site oversee. This takes into account extremely perilous work to complete without placing anybody in danger and hazard somebody getting injured or losing their life CITATION Dow17 l 1033 (Downey , 2017) . Organizations are beginning to understand that automatons spare a ton of time and are more proficient than a person in light of the fact that each human commits er rors however with an automaton to window for botches is exceptionally little. In todays world you won't see a development sit with drones watching it regularly yet here soon you will since it takes into account more secure and progressively proficient conditions. Likewise with huge organizations you will see a major increment with drones because of the danger of having people assess the structures of organizations and what may be breaking down. Automatons are additionally being utilized for security purposes because of the capacity for them to move around not at all like a camera that can just observe certain regions relying upon where they are put. Most importantly organizations and tasks are beginning to comprehend the coordinations of utilizing automatons and how it can affect an industry just by staying aware of materials or investigating structures that would be exceptionally perilous for a human to do. It is an a lot simpler other option and less expensive over the long haul and that is the reason it is developing and will be utilized by numerous enormous organizations soon and will gradually go down to the littler organizations and businesses once they become a piece of standard innovation. Work Cited Book index l 1033 Dillow, C. (2017, october 4). The Construction Industry Is in Love with Drones . Recovered from Fortune: http://fortune.com/2016/09/13/business drone-development industry/ Downey , J. (2017, October 4). Increasingly productive and more secure - how automatons are changing the working environment . Recovered from World Economic Forum: https://www.weforum.org/plan/2017/06/increasingly productive and-more secure how-drones-are-evolving the-working environment/ Sifton, J. (2017, October 4). A Brief History of Drones . Recovered from The Nation: https://www.thenation.com/article/brief-history-drones/
Saturday, August 22, 2020
MANAGING PEOPLE AND PERFORMANCE Essay Example | Topics and Well Written Essays - 1500 words
Overseeing PEOPLE AND PERFORMANCE - Essay Example At the point when we talk about decent variety, it is generally implied like characterized above individuals having a place with various societies, etc. Assorted variety incorporates characteristics and capacities that are diverse for each person and when they get together in one association, they carry with them their contemplations, mastery, assessments, etc which are not the same as our own. Associations are comprised of people as well as are comprised of groups and gatherings. They cooperate to accomplish one normal authoritative objective in spite of their various contrasts as referenced previously. To oversee such tremendous work environment decent variety is the principle worry of the directors today. All the individuals in the association are required to cooperate in harmony and amicability with the goal that authoritative objectives could be figured it out. HR Managers have an obligation to concoct various methodologies to deal with the workforce assorted variety to improve work environment efficiency. Decent variety is a significant resource of any association. This is in such a case that various individuals are cooperating, they can make new thoughts and items that could bring about upper hand for any organization. The key action of the HR supervisors doesn't just incorporate how to deal with the different workforce. It likewise incorporates how to oversee work/life balance and giving assorted variety preparing. Taking a gander at the past it very well may be seen that workforce has changed fundamentally. An ever increasing number of ladies have entered the hierarchical world and record for practically half of the workforce. (Foot and Hook) To cook the necessities of the worklife balance particularly for the ladies with subordinate kids, adaptable working hours are presently part of the arrangements of Employment Act (2002). The work/life balance was issue for the ladies as well as for he men who thought that it was difficult to deal with their own duties in view of substantial remaining tasks at hand. (Robbins and Sanghi. Pg 509). Today, supervisors have organized various techniques to give work/life balance for all the representatives.
Friday, August 21, 2020
The Difference Between Simple and Easy
The Difference Between Simple and Easy Is it simple, or is it easy? Lets put it this way, there are a lot of things that are simple, but arent in the least bit easy, and there are other differences too. Lets start with that first one. You want to write a book. Its simple, isnt it? All you need to do is sit down in front of the computer and type. But is that easy? The day you decide to begin writing, your kids decide to invite all their friends over resulting in a houseful of chaos. The six hours of quiet time you planned for writing never materializes. On the second day, you set aside the time but also come down with a case of writers block. The knowledge of what you need to do is simple to understand, but actually doing it isnt as easy as you imagined. You decide youd like to become a rock star. Its simple. All you have to do is learn to play guitar really well, write a good song, and capture the attention of a powerful person in the music business. Is it easy? Probably not. Learning to play the guitar will take years of practice, youve got a tin ear, and as for the song and the high-powered producer, even once you learn to play, neither of those goals is easy. You want to live forever. Its simple! All you have to do is avoid dying. Oh dear! Thats impossible! Douglas Adams said that flying is as simple as falling and not hitting the ground. How I wish it was easy to do that! Despite numerous attempts, I still havent gotten it right. Yes, there are a lot of things that are simple but arent easy. There are even simple things that are absolutely impossible. Living the Simple Life vs Living an Easy Life Easy living and simple living are two different things. Living a simple life means having few material things, doing things the natural way, and avoiding complications like debts. Easy living, on the other hand, is usually associated with having all the luxuries that money can buy! Whats more, the simple life is hard work, but the easy life means avoiding hard work at all costs. Being Simple and Being Easy Saying that someone is a bit simple means that theyre actually a little stupid. As for saying someone is easy, there are various interpretations, one of them being that theyre laid-back and relaxed, while the other is far less complimentary, but as you can see, being easy is definitely not the same thing as being simple. Sometimes Simple Things Really Are Easy Lets get serious now. I went and hunted through online dictionaries to get all the possible meanings of these two words. I must say, a lot of the dictionary entries were disappointing because they didnt have all the possible definitions. I soon found that simply getting a complete dictionary entry, while it should be simple, isnt easy. Then I had an Aha moment and hit the Oxford English Dictionary. What an easy solution and it was simple too! Definitions of Simple Simple can indeed mean that something is easy. 1 + 1 = 2 is a very simple bit of math. Something that is basic or fundamental is also simple. Its a simple truth: falling and missing the ground is impossible. Simple can also be used to show that something isnt complicated or fancy. She wore a simple black dress. In scholarly language, it could mean that a thing isnt in a compound form. That applies to math, botany, and English grammar. As weve seen, it could mean that someone is a bit dumb. And historically, a simple was a medicinal herb. Definitions of Easy An easy thing is one that is not difficult to do. It was easy to walk up the hill. An easy life is laid back and free of worry. I want the easy life of someone who inherited a million dollars. It could mean that someone is free of awkwardness: He won them over with his easy charm, or Her easy manner made her popular. Unfortunately, it can also mean that someone or something is vulnerable. Women who walk alone at night are easy targets for criminals. It can even be an insult. She has a reputation for being easy. Lastly, you can use easy as an exclamation: Easy, Butch! Dont bark so excitedly! Similar, but Not Quite the Same There are times when easy and simple are interchangeable, but there are times when they arent. It all depends on context. By now, youre an expert on the differences and similarities between simple and easy. Wasnt that simple? It was easy too!
Monday, May 25, 2020
Do Ann Coulters Quotes Reveal a Racist Streak
Ann Coulter is no stranger to controversy, given that her comments about a variety of marginalized groups have led to accusations that shes racist, xenophobic, and bigoted. The conservative pundit, author, and commentator has repeatedly sparked scandal because of questionable remarks sheââ¬â¢s made about Jews, blacks, Latinos, and immigrants. Here is a highlight of some of the most inflammatory comments shes made about race and ethnicity during her years in the spotlight: Hispanics Are on Welfare Having Illegitimate Babies A month afterà Mitt Romneyà lost the 2012 presidential race to Barack Obama, Coulter penned aà columnà that largely blamed Latinos for his loss. She argued that no amount of Republican outreach to Hispanics would ever be effective because Latinos, which she called Mexicos underclass, are lacking in character. ââ¬Å"Any election analysis that doesnââ¬â¢t deal with the implacable fact of Americaââ¬â¢s changing demographics is bound to be wrong, Coulter said. Perhaps the reason elections maven Michael Barone was so shockingly off in his election prediction this year was that, in the biggest mistake of his career, Barone has been assuring us for years that most of these Third World immigrants pouring into the country would go the way of Italian immigrants and become Republicans. Theyââ¬â¢re hardworking! They have family values! Maybe at first, but not after coming here, having illegitimate children and going on welfare.â⬠Latinos not only said that Coulterââ¬â¢s description of Latinos was flat out wrong, they also demanded that she apologize for her incendiary statements. Liberals Destroyed the Black Family Itââ¬â¢s no secret that African Americans overwhelmingly vote Democrat. Coulter, however,à arguesà in her 2012 book, Mugged: Racial Demagoguery from the Seventies to Obama, that liberals have caused the downfall of the black family after once helping African Americans overcome segregation and fight for civil rights. ââ¬Å"Instead of going through the hard knocks education of the Irish immigrants or Italian immigrants, liberals rush in to help and their help was to destroy the black family,â⬠Coulter writes. ââ¬Å"You had a strong tradition of marriage in the black family and what ruined it? Liberals helping, liberals helping, liberals ministering to black peopleââ¬ânot because they care about black people. They care about government workers and solid Democratic voters.â⬠Her analysis overlooks the impact racism, unemployment, poverty, and other social issues have had on the so-called destruction of the black family. Of course, many black families are going strong, but focusing on them would undermine Coulters thesis. Our Blacks Are Better Than Yours During an appearance on ââ¬Å"The Sean Hannity Showâ⬠in 2011, Coulter discussed then-Republican presidential candidate Herman Cain. She criticized liberals for overlooking Cainââ¬â¢s strengths because ââ¬Å"all they see is a conservative black man,â⬠sheà said. ââ¬Å"Thatââ¬â¢s why our blacks are so much better than their blacks. To become a black Republican you donââ¬â¢t just roll into it. Youââ¬â¢re not going with the flow. You have fought against probably your family members, probably your neighbors, you have thought everything out and thatââ¬â¢s why we have very impressive blacks in our party.â⬠Coulterââ¬â¢s repeated use of the possessive ââ¬Å"ourâ⬠raised eyebrows. Her phrasing seemed to indicate that blacks were property of some sort rather than unique individuals. Neither the Democratic Party nor the GOP owns African Americans, after all. Jews Need to Be Perfected After a 2009 appearance on Donny Deutschââ¬â¢s show ââ¬Å"The Big Idea,â⬠Coulter suffered a public backlash when she remarked thatà Jews would be ââ¬Å"perfectedâ⬠à once they became Christians. Not only did Deutsch, a Jew, tell Coulter that he found her remark offensive, Jewish groups accused her of anti-Semitism. ââ¬Å"Ms. Coulters assertion that Jews are somehow religiously imperfect smacks of the most odious anti-Jewish sentiment,â⬠said American Jewish Committee President Richard Sideman. Immigration Equals the Destruction of America Immigration is a particular sticking point for Coulter. In a 2007 column calledà ââ¬Å"Bushââ¬â¢s America: Roach Motel,â⬠à she likened immigration into the United States to white genocide while criticizing George W. Bushââ¬â¢s amnesty plan for immigrants. In her 2015 book, ââ¬Å"Adios, America: The Leftââ¬â¢s Plan to Turn our Country into a Third World Hellhole,â⬠she asserts that immigrants arenââ¬â¢t looking to assimilate and live free, theyââ¬â¢re looking for handouts. And to commit crimes. ââ¬Å"America is just bringing in a lot of rapists.â⬠Furthermore, any increase in the number of refugees into the United States can only lead to its destruction. ââ¬Å"In Trump We Trust,â⬠published in 2016, Coulter writes of Former Secretary of State Madeleine Albrightââ¬â¢s suggestion that thereââ¬â¢s plenty of room in the middle of the United States to take in more refugees: ââ¬Å"Illiterate peasants from autocratic societies, who have absolutely no idea what theyââ¬â¢re voting for, can be instructed to learn certain symbols and block vote for the Democrats. Wrecking the country is coming up roses for Albright personally.â⬠What Coulter ignores, however, is that America is not defined by a single race of people. It is a nationality and one that is available to anyone who wants to make a better life for themselves. Furthermore, there is no credible evidence to suggest that immigrants commit more crimes than native-born or naturalized Americans. Wrapping Up Collectively, Ann Coulters quotes reveal a woman who harbors an extreme bias against blacks, Latinos, and Jews. Her views are highly unoriginal and echo longstanding racist rhetoric that suggests that minorities are not as hardworking, moral, or trustworthy as whites. Although her comments are highly offensive, they havent stopped Coulter from enjoying wide success as a conservative pundit, which not only speaks volumes about the state of the nation in general but about the state of the GOP in particular.
Thursday, May 14, 2020
The World s Strongest Military Power - 1580 Words
By the end of World War II, it was globally evident that the United States was the worldââ¬â¢s strongest military power. During the 1950s, the United States experienced a period of glaring economic growth, with an increase in manufacturing and nation-wide consumerism. The benefits of this prosperity ââ¬â television sets, new cars, new homes (suburbanization), and other consumer goods ââ¬â were more prominent than ever before. The 50s were also an era of great conflict. (ex. racial discrimination and the early stages of civil rights movement, the fear/fight against communism at home and abroad, and the issues of classism and social inequality). The 1950s in the United States are commonly described as socially conservative and extremely materialistic.â⬠¦show more contentâ⬠¦The term ââ¬Å"boomâ⬠is frequently used when describing the United States during the 1950s. Itââ¬â¢s used to refer to the booming economy, the booming suburban development, and most of a ll the ââ¬Å"baby boomâ⬠. After World War II ended, despite the fear caused by the Cold War, many Americans were confident that the future held nothing but peace and prosperity. This belief made Americans start having children, at a rapid rate (around four million babies were born each year). Between 1945 and 1960, the countryââ¬â¢s GNP was more than twice the amount prior, increasing from two-hundred billion to more than five-hundred billion. The unemployment rate and inflation rate were very low, and the wages were high. During World War II, many people had to pick up jobs that they werenââ¬â¢t normally doing, so after the war traditional job titles were reaffirmed. The men were expected to be the source of income for the family and women were to take care of things at home. Another critical element of the 1950s was the Cold War(1945-1991). The Cold War was the continuing state of military tension, economic competition, political conflict, and ideological rivalry betw een the Soviet Union and the United States. The war did not consist of any physical fighting or violence. The Cold War was characterized by the use of espionage, the building up of military forces and nuclear arsenals, weapon
Wednesday, May 6, 2020
Medicine Physical Therapy Essay - 1481 Words
Life as a Sports Medicine Physical Therapist As a Sports Medicine Physical Therapist, many people are trained to diagnose and help prevent injuries that occur during physical activities (ââ¬Å"Physical Medicineâ⬠). Physical therapists examine patients, and prescribe medications as well as order diagnostic tests to perform and interpret. They usually counsel their clients on preventive care, diets and also hygiene. Most physical therapists stretch, and massage their clients to help strengthen and enhance mobility. Some are even skilled enough to operate on patients when they have broken bones, or torn ligaments. Being a Sports Medicine Physical Therapist is a very competitive and exciting career, with challenging job requirements, manyâ⬠¦show more contentâ⬠¦Many of their students acquire a bachelorââ¬â¢s degree in Kinesiology to become a physical therapist. To be able to work in Sports Medicine, many obtain a masterââ¬â¢s degree in Kinesiology focusing on Exercise Science (ââ¬Å"Physical Medicineâ⬠). If attending Southeastern Louisiana University, one should be aware of the costs of tuition, room and board, and also basic school fees. It is $2,181 for undergraduate tuition, and for room and board $2,195 for shared dorms, or $3,095 for private dorms per semester (ââ¬Å"Tuition and Fees Informationâ⬠). An interesting thing about Southeastern is that they do not require for their students to buy textbooks. Each student is able to rent their textbooks for $45.00 per course. They also allow for their students to borrow things like calculators and laptops to complete assignments and homework. Lastly if a future student is interested in bringing their vehicle to school, they may purchase a parking pass for $30.00 (ââ¬Å"Tuition and Fees Informationâ⬠). ââ¬Å"Meagen Hill, who is a former kinesiology major at Southeastern Louisiana University, a current physical therapist with the North Louisiana Orthopedic Sports Medicine Clinic, being a physical therapist is a very tedious job that requires many hours of training and dedication to your patients. Helping your patients and helping them stay strong is the main focus, and this isShow MoreRelatedStatement of Purpose to Major in Exercise Science and Medicine for a Career in Physical Therapy571 Words à |à 2 PagesComing to Rutgers University I knew that my major interest would be in Exercise Science and Medicine. One of the reasons I wanted to major in Exercise Science was because of my intentions to become a Physical Therapist. 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Our patients enjoy the highest quality of care provided by some of the most skilled and compassionate physicians, physical therapists, chiropractors and massage therapists available in South Florida. Experience, Knowledge and Innovative Treatments at Icon Medical Centers Accident Clinic At our accident clinic, we have experience caring for individuals who have beenRead MoreEssay about Benefits of Massage Therapy998 Words à |à 4 Pagesamong people against massage therapy is that massage is not of any use in medical terms, it is just brought forward by elite people for relaxing. This argument is completely false because it has been proved by scientists that massage therapy has been one of the major methods for treatment for more than 2000 years. More over massage therapy has much positive significance. This therapy in massage parlors and spas also has important significance. Undoubtedly, massage therapy is used to make people relaxRead MorePhysical Treatment Of Physical Therapy966 Words à |à 4 PagesPhysical therapy is defined as the treatment of disease, injury, or deformity by physical method. To me, physical therapy is more complex than just the physical treatment. Physical therapy means that someone is able to live more freely and independently without being bound by my physical ailments. Physical therapy can not only help someone live an active and healthy lifestyle, but it can also give someone back their freedom to continue to live the way they want to live their life. A team of physicalRead MoreManual Therapy And Treatment Therapy1154 Words à |à 5 PagesManual Therapy In recent years, combining Western medicine with alternative or complementary treatment has become very popular. Complementary and Alternative Medicine, CAM, are composed of herbal medicine, acupuncture, yoga, and manual therapy just to name a few. This paper will focus on Manual Therapy. What is Manual Therapy? Examples of Manual Therapy techniques and what they are used to treat. Who can practice Manual Therapy and what kind of education is needed Also a case study where ManualRead MoreMedical Advice Essay855 Words à |à 4 Pagesthese other therapies dont relieve your pain. Many people support this recommendation. They say theyve sought advice and care from practitioners who didnt use drugs. In doing so they found more relief than when they worked with medical doctors. Unfortunately, insurance usually doesnt cover this ââ¬Å"alternativeâ⬠care. Its still worth inquiring because when youre referred by your doctor coverage becomes much more likely. With this information in mind, here are the nondrug therapies for back painRead MoreI Want to Be a Physical Therapist1409 Words à |à 6 PagesPhysical therapy Some say that PT stands for physical therapist; others might say that it stands for physical terrorists. People who say it stands for physical terrorists are usually the people who have been patients before. Patients call it physical terror because in physical therapy you use different exercises that usually will make the area that they are doing the therapy for hurt in order to help it recover to its full range of motion. The career I want to pursue is physical therapy, in orderRead MoreReasons For Choosing A University987 Words à |à 4 Pagessuccessful. Once all of the schooling is over, what happens after? What are the most common workplaces of a PT? Some places a physical therapist would do their job is at a clinic, sports facility, hospital, and even nursing homes. From looking at the graph below, the employment rate for all of these places are increasing as the years progress. From earning a degree as a physical therapist, and working in the field, what might be the most common injuries a PT would see? There are over 77 billion people
Tuesday, May 5, 2020
Reflections on Customer Based Brand Equity â⬠MyAssignmenthelp.com
Question: Discuss about the Reflections on Customer Based Brand Equity. Answer: Introduction: Strong brand position is the desire of every organization. There is numerous aspects influence the potency of a particular brand or product. To recognize these aspects, it is required for the company or organization to know about the procedure for launching the product. Keller's Brand Equity Model is also known as the Customer-Based Brand Equity (CBBE) Model. The expansion of CBBE was driven by majorly three aims. The concept of this model is to generate the strongest brand in which company can get to know that how will customer feel and think about product. Latrobe university campus brand is the well known university that would carry the education to the northern suburbs of Melbourne (LaTrobe University, 2017). There are four steps of brand building that is considered as the brand building block. Brand identity, brand meaning, brand responses and brand relationship are the major component of the brand building as per the CBBE Model. Each step of this model is reliant upon the flourishing achievement of the earlier step. All steps of model include achieving definite purpose with customers both existing and potential. Brand identity Obtaining the correct brand identity include creating brand salience. It refers to various customer awareness of brand. Brand consciousness relates to the ability of the client to recall and recognize a brand. Brand awareness is above than a fact that consumers know a name of brand. Brand awareness can be separated into two terms such as intensity and width. Intensity of awareness of brand shows the recognition and recalling of products by customer. width of the brand awareness refers to the array of situation of consumption and purchase in which brand takes place in the mind of customer. Latrobe University needs to maintain the brand identity in the view of students. By providing efficient services to the students, it would be able for it to make aware them about the brand identity and its features before choosing any other university. width is an frequently abandoned reflection for brands. The major question many brand is, when do they think of the brand rather than where do they t hink of the brand? To enhance the brand salience in those settings can be attractive refers to drive consumption and amplify the volume of sales (Huang and Cai, 2015). For instance, Latrobe university campus should provide the efficient services regarding courses to the student so that they think about the university on prior basis when they think about further studies. It is an important element of building brand equity which includes establishing a brand image. Brand meaning can be divided into various terms such as performance related consideration, functional and imagery related consideration (Keller, 2016). Thus, brand meaning can be defined into two key terms such as brand performance and brand imagery. The product is considered as the heart of brand equity because it has the prior effect of what customer understanding with a brand and what the decision can say customers about the brand in their conversation. It is important for the university to meet at least the customer experience with the product. Brand presentation refers to the way in which the service or product able to meet the purposeful need of customers. Customers are free to analyze the presentation of product or service in a wide manner. Reliability defines the consistency of performance over time. Durability explains the expected economic life of the project. Serviceability refers to the compatibility of servicing the product. Thus, speed, accuracy and care all major factors which impact the performance of the product. Brand imagery Brand imagery is liable to deal with the extrinsic properties which are able to meet the social and psychological needs of customer. Brand imagery relate to more insubstantial factors of the brand. It involves the kind of a person or organization who uses the brand and they categorized as per psycho-graphic and demographic factors. The Purchase and uses situation comes under the second set of association which defines the brand should be brought and used. It would be challengeable position for the university to create strong, unit association but it is vital to build CBBE (ifci, Ekinci, Whyatt, Japutra, Molinillo, and Siala, 2016). University can define itself to provide the efficient services of courses to the student which should be on reliable basis. Brand response defines the behaviour and attitude of the customer towards the activity of the product and services. La Trobe University is the well known university that is why sue to its best education and various courses are able to attract the student towards it. Brand judgment includes personal opinion and evaluation of the customer regard to the brand. Customers are able to make various kind of judgment regarding the brand. There are 4 types of brand judgment are considered to create a strong brand, such as brand quality, brand consideration, brand credibility and brand superiority. Although there are various kind of response from customer are likely, eventually what matters is how positive these responses are. The responses of student of La Trobe University can enhance the interest of others effectively. It is essential that they are willingly from to mind while thinking about the brand. The judgment and feelings of brand can effectively influence the behaviour of consumer only if customers thing affirmative response in the encounters with the brand (Bianchi, Pike, and Lings, 2014). It is a last step of the CBBE model which focus upon the effective relationship and level of recognition that the customer has with the brand. Brand resonance can be distinguished into 4 groups that is behavioral devotion, attitudinal attachment, send of community and active engagement. Behavioral devotion defines the attitude of customer of repeating purchases and the amount in the category of volume attributed to the brand. Attitudinal attachment defines the love of customer for the product and services which is simply having an affirmative attitude to show the brand as being something is special in a wider context. The clients of university if happy with the services of La Trobe university, it will be helpful for increasing the demand of course of education from student and due to effective education student can approach this university from all over the world. The brand might also obtain on wider significance to the client in terms of logic of community (Darabi, Reeves and Sahade v, 2014). Actively engagement is there when clients are ready to invest time and money into the brand. References Bianchi, C., Pike, S. and Lings, I., 2014, Investigating attitudes towards three South American destinations in an emerging long haul market using a model of consumer-based brand equity (CBBE), Tourism Management,42, pp.215-223. Chekalina, T., Fuchs, M. and Lexhagen, M., 2014, A value co-creation perspective on Customer-Based Brand Equity Model for Tourism Destinations: A Case from Sweden,Finnish Journal of Tourism Research (Matkailututkimus),10(1), pp.8-24. ifci, S., Ekinci, Y., Whyatt, G., Japutra, A., Molinillo, S. and Siala, H., 2016, A cross validation of Consumer-Based Brand Equity models: Driving customer equity in retail brands, Journal of Business Research,69(9), pp.3740-3747. Darabi, M., Reeves, P. and Sahadev, S., 2014, The relationship between SMS/MMS marketing and consumer based brand equity (CBBE)A review and conceptualization,Academy of Marketing. Huang, Z. J. and Cai, L. A., 2015, Modeling consumer-based brand equity for multinational hotel brandsWhen hosts become guests, Tourism Management,46, pp.431-443. Keller, K.L., 2016, Reflections on customer-based brand equity: perspectives, progress, and priorities,AMS review,6(1-2), pp.1-16. LaTrobe University, 2017, LaTrobe University, Retrieved on 8th October, 2017, from: https://www.latrobe.edu.au/about/vision/introduction. Selase Asamoah, E., 2014, Customer based brand equity (CBBE) and the competitive performance of SMEs in Ghana,Journal of Small Business and Enterprise Development,21(1), pp.117-131.
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