Advertisement in the Far East Economic Review magazine in 1972 Essay

Advertisement in the Far East Economic Review magazine in 1972 - taste ExampleThis Advertisement in the Far East Economic Review magazine in 1972 outlines and analyzed the ad which was published in this particular media, its title and strategies. This advertisement uses cozy appeal to attract potential customers to use the airline. The advertisement poem is based entirely on sexuality to attract customers to choose MSA for on that point are beautiful airhostesses waiting to serve them early in the morning. Not just that, the picture that accompanies the text, shows a very pleasant looking woman stand amidst the passengers who are all men. This too is hinting at some sort of sexual discrimination that the airline seeks to exploit in order to get new customers (Goffman, 1979). to a fault the critical sexist outlook of the advertisement, the poetry used in the advertisement is pretty catchy. Small verses are always helpful since the readers get them on their tongues fast and they can relate to what they read when they are looking for a reliable service or product. The ad by MSA uses short verses, catchy words and sexual attraction to persuade customers to the airline.Although the ad is about attracting all kinds of customers to MSA, the picture depicts a slightly different story. It shows customers who are well suited indicating that MSA would be a broad service for professional elites. By doing so, it would attract customers who are at the wealthier side and can afford more airline visits. This is indeed a clever outline by the airline.That is again a very important aspect in the advertisement.